REACH YOUR FULL POTENTIAL
We help founders grow faster with a proven marketing system that eliminates the busywork.
True North gives small-business owners the structure, systems, and clarity they need to grow faster and easier in today’s fast-changing world.
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CLARITY AND EFFICIENCY START HERE
Every small business has untapped potential.
At True North, we help founders uncover it — through strategy, systems, and storytelling that create clarity, efficiency, and sustainable growth.
ATTRACTION
Visibility isn’t luck — it’s intention. We design marketing systems that make the right clients notice, trust, and choose you.
OFFER OPTIMIZATION
Your offer is your growth engine. We refine your pricing, packaging, and positioning to increase revenue without adding complexity.
SYSTEMS + AUTOMATION
Growth shouldn’t depend on more hours. We build automation, workflows, and repeatable marketing processes that create consistency and calm.
RETENTIONS + REFERRALS
Loyal clients are your best marketing channel. We craft lifecycle touchpoints that turn one-time buyers into lifelong advocates.
Discover your full potential with your free assessment.
WHAT MOST BUSINESS OWNERS NEVER SEE
You’re doing all the marketing things — website, social, promotions - but something still feels missing.
That missing piece? It’s the systems behind the scenes — the structure, strategy, and rhythm that make marketing actually work.
Big brands have teams and frameworks for this.
Small businesses don’t. Until now.
Introducing the True North Flywheel™ — the simple, sustainable system that drives real growth.
73%
of small business owners aren’t confident their marketing is working
70%
of small businesses spend less than 5 hours per week on marketing — and most feel it’s not enough.
22%
of business failures cite inadequate or inconsistent marketing.
OUR APPROACH
The True North Flywheel™ — the system behind sustainable growth.
The True North Flywheel™ is our four-part framework for simplifying your marketing and creating lasting momentum.
It’s the system that transforms scattered efforts into a clear, repeatable strategy — so your marketing finally works as hard as you do.
Consistency
Clarity
Visibility
Momentum
Define your direction — who you serve, what you offer, and why it matters.
Build systems and routines that make marketing sustainable week after week.
Show up strategically where it counts — online and off — with purpose, not pressure.
Measure, refine, and keep your marketing moving forward — so growth compounds over time.
When these four parts work together, your marketing runs smoothly — with less guessing, more automation, and results you can see.
CLARITY AND EFFICIENCY START HERE
Put the power of the flywheel in motion.
In one focused 90-minute session, we’ll create your True North Marketing Plan — a clear, actionable roadmap designed to simplify your marketing and activate growth.
CLEAR GOALS + DIRECTION
Pinpoint what truly drives your business forward — no more chasing trends or scattering your efforts.
NEW PLAN IN DAYS, NOT MONTHS
Walk away with a custom 90-day marketing roadmap designed for focus, sustainability, and measurable results.
WORK SMARTER, NOT HARDER
Gain practical tools and structure so your marketing runs smoothly — week after week, without the burnout.
Get started with your free assessment. Gain clarity today!
IS THIS FOR YOU?
Built for business owners who want marketing that actually works.
You don’t need another trend, hack, or platform to chase. You need direction — a strategy that fits your business and your bandwidth.
SOLO FOUNDERS
You’re doing it all — now it’s time to simplify, streamline, and scale.
SMALL TEAMS
You have a great product or service — you just need structure behind your marketing.
CREATIVE ENTREPRENEURS
You want to grow your reach without losing your authenticity or burning out.
True North was born from years inside fast-growth startups.
For years, I helped venture-backed startups scale from the ground up — designing the marketing systems, growth playbooks, and go-to-market strategies that helped them attract investors, build teams, and grow fast.
But over time, I saw a pattern: brilliant founders were burning out, chasing every new marketing trend without a clear system to guide them. I realized the same structure that drives high-growth companies could transform small businesses too — if it were simplified and built with intention.
That’s how True North was born: a boutique consultancy that distills startup-level strategy into simple, repeatable systems for founders and small teams. My goal is to help you create clarity, build momentum, and finally focus on the parts of your business you love — without the constant marketing chaos.
What happens when you find your True North.
Before True North
Marketing feels reactive, bouncing between ideas without direction.
After True North
A clear strategy that aligns your goals, message, and systems.
There’s no clear system — everything lives in different tools and to-do lists.
A repeatable marketing framework that saves time and builds consistency.
Growth depends on hustle, not structure.
Tools that work together, not against each other.
You’re spending time creating content that doesn’t convert.
A focused 90-day roadmap for visibility and growth.
Each launch feels like starting from scratch.
Confidence in what to do next — and why it matters.
You know your business has potential, but the path forward feels foggy.
Space to focus on the parts of your business you love.
